Monday, December 13, 2010

Print media in India


Print media in India

From Wikipedia, the free encyclopedia
Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal Gazette from Calcutta.

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[edit]History

James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861).
The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Oodunt Marthand began in 1826. Since then, the prominent Indian languages in which papers have grown over the years are HindiMarathiMalayalamKannada,TamilTeluguAssameseUrdu and Bengali.[1]
The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The main reasons being the marketing strategy followed by the regional papers, beginning with Eenadu, a telugu daily started by Ramoji Rao. The second reason being the growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of circulation of the regional papers. The people are first educated in their mother tongue as per their state in which they live for e.g. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in that state rises.
The next reason being localisation of news. Indian regional papers have several editions for a particular State for complete localisation of news for the reader to connect with the paper. Malayala Manoramahas about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers aim at providing localised news for their readers. Even Advertisers saw the huge potential of the regional paper market, partly due to their own research and more due to the efforts of the regional papers to make the advertisers aware of the huge market.

[edit]Metrics

Newspapers in India are measured on two parameters, circulation and readership.

[edit]Circulation

Circulation is certified by the Audit Bureau of Circulations which is an industry body. It audits the paid-for circulation of the member newspaper companies.it is also related to rea derships

[edit]Readership

Readership is estimated by two different surveys, The Indian Readership Survey (IRS) and the National Readership Survey (NRS).
This is a list of the top 30 newspapers in India by daily circulation. These figures are mainly compiled by the Indian Readership Survey (IRS). The data given represents readership in lakhs and NOT circulation figures.
↓Newspaper↓Language↓City, State↓IRS 2009 R2 (Lakhs)[2]↓IRS 2010 Q1 (Lakhs)[3]↓Owner↓
1The Times of IndiaEnglishVarious cities and states71.4270.35Bennett, Coleman and Co. Ltd.
2Dainik Bhaskar
दैनिक भास्कर
HindiVarious cities and states128.8133.29DB Crop Ltd.
3Dainik Jagran
दैनिक जागरण
HindiVarious cities and states160.96163.13Jagaran Prakashan Ltd.
4Malayala Manorama
മലയാള മനോരമ
MalayalamVarious cities inKerala and a few other cities91.8395.94Malayala Manorama Group
5The HinduEnglishVarious cities and states21.6921.59Kasturi & Sons Ltd.
6Eenadu
ఈనాడు
TeluguVarious cities inAndhra Pradeshand few other cities62.2429.43Ramoji Group
7Deccan ChronicleEnglishVarious cities and states11.5211.24Deccan Chronicle Holdings Ltd.
8Ananda Bazar Patrika
আনন্দবাজার পত্রিকা
BengaliKolkataWest Bengal64.7465.32Ananda Publishers
9Sakshi
సాక్షి
TeluguVarious cities inAndhra Pradeshand major cities inIndia45.5600.00Jagati Publications Ltd.
10Amar Ujala
अमर उजाला
HindiVarious cities and states82.9984.91Amar Ujala Publications Ltd.
11Hindustan TimesEnglishVarious cities and states33.4734.67HT Media Ltd
12Hindustan Dainik
हिन्दुस्तान
HindiVarious cities and states93.3699.14HT Media Ltd
13Mathrubhumi
മാതൃഭുമി
MalayalamVarious cities inKerala and a few other cities66.7866.98Mathrubhumi Group
14Gujarat Samachar
ગુજરાત સમાચાર
GujaratiAhmedabad,Gujarat52.0952.17Lok Prakashan Ltd.
15Punjab Kesari
पंजाब केसरी
HindiStates of Punjab,Harayana34.2535.26Founder Jagat Narainwas assassinated by militants on September 9, 1981
16Dinakaran
தினகரன்
TamilVarious cities inTamil Nadu and a few other cities52.7151.93Kal Publications
17Sakaal
सकाळ
MarathiVarious cities inMaharashtra38.6740.92Sakal Media Group
18Dina Thanthi
தினத்தந்தி
TamilVarious cities inTamil Nadu and a few other cities75.1773.53Founded by S. P. Adithanar
21The Economic TimesEnglishVarious cities and states7.577.6Bennett, Coleman and Co. Ltd.
22The TelegraphEnglishVarious cities and states11.512.04Ananda Publishers
25The New Indian ExpressEnglishVarious cities and states5.635.37Express Publications Ltd.
31LokmatMarathiMarathi,Maharashtra71.0473.61Lok Prakashan Ltd.
32Rajasthan PatrikaHindiRajasthan64.8666.85
33 HindiVarious Cities and States1.32.2Mr. Rajneesh Sharma
34Navbharat TimesHindi23.6624.72

[edit]See also

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